Marketing Dynamics (theory and Practice)
Rajagopal
Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
年:
2007
版本:
1st Ed.
出版商:
New Age Publications
語言:
english
頁數:
424
ISBN 10:
8122419429
ISBN 13:
9788122419429
文件:
PDF, 2.63 MB
IPFS:
,
english, 2007