Taking Ideas to Market (Express Exec)

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Business & Economics - Management & Leadership
Taking Ideas to Market (Express Exec)

Taking Ideas to Market (Express Exec)

Tim Jones Simon Kirby Anna Soisalo

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Fast track route to successfully taking new ideas to marketCovers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective deliveryExamples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton ChristiansenIncludes a comprehensive resources guide

類別:

Business & Economics - Management & Leadership

年:

2002

版本:

出版商:

Capstone

語言:

english

頁數:

108

ISBN 10: