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Implications and Impacts of eSports on Business and...

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Advances in E-business Research)

Norm O'Reilly, Gashaw Abeza, Brad Clark, David Legg, (eds)
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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world?

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

年:
2019
版本:
1
出版商:
IGI Global
語言:
english
頁數:
185
ISBN 10:
1799815382
ISBN 13:
9781799815389
文件:
EPUB, 15.76 MB
IPFS:
CID , CID Blake2b
english, 2019
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