Ethical AI and Data Management Strategies in Marketing

In order to achieve the one source of information that marketers strive for, an effective data governance strategy should aim to eliminate silos and establish regulations for data classification, storage, and processing. As we know, AI marketing also refers to the application of artificial intelligence by marketers to learn more about their target audience and create more effective content. So marketing for firms these days, especially on digital platforms, requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilisation of technology in different ways. Considering the fierce rivalry in the industry and the accessibility of vast, diverse, and intricate information, it is still debatable how businesses might use big data to their advantage at various analytical levels and create effective marketing strategies. Moreover, integration of people and processes and making corporates to utilize this data for competitive edge, advancements, and information management to add value to their existing businesses. It also seems that ethical concerns such as protecting data privacy and security when using sensitive consumeras technology evolves further, a greater stream of digitalized data will be produced, necessitating the integration of people and processes and making corporates to utilize this data for competitive edge, advancements, and information management to add value to their existing businesses. It also seems that ethical concerns such as protecting data privacy and security when using sensitive consumer information should be addressed by ethical businesses where prior consent is required while accessing personal information and guaranteeing the integrity of big data usage as well as the equitable treatment of stakeholders.
Data management with ethical standards would entail analyzing the data generated digitally on several digital platforms
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