The Journal of Media Economics, Volume 14
C. Ann Hollifield
Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations..
年:
2001
版本:
1
出版商:
Independely Published
語言:
english
頁數:
239
ISBN 10:
0805897089
ISBN 13:
9780805897081
文件:
PDF, 427 KB
IPFS:
,
english, 2001
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